B2B ecommerce spending is now dwarfing that of B2C ecommerce, with sales hitting $7.7 trillion in 2017 compared to B2C’s $2.3 trillion in sales. That’s a 235% difference in market size.
But when it comes to spending within the B2B ecommerce sector, how are manufacturers and distributors faring? According to Forrester Research, US manufacturers reached $889 billion in B2B ecommerce sales in 2017, that’s 11% of total B2B sales in the US.

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